Question 1

Who owns UNREAL Snacks?

Accepted Answer

UNREAL Chocolate is owned by Unreal Brands, Inc., a privately held company based in Boston, Massachusetts. The company was founded in 2010 by Michael Bronner, a Boston entrepreneur, along with his sons Nicky and Kristopher Bronner. Their mission was to create healthier alternatives to traditional candy by eliminating artificial ingredients and reducing sugar content.

In 2014, Unreal Brands underwent a relaunch to refine its product offerings and business strategy. Kevin McCarthy joined the company as CEO in 2016, focusing on sustainable growth and expanding the brand's reach.

The company operates independently and is venture capital-backed, with Raptor Consumer Partners leading its first institutional investment round.

UNREAL Snacks are available in various retail locations across the United States, including Whole Foods, Sprouts Farmers Market, and Kroger, as well as online through their official website.

Question 2

Is UNREAL chocolate healthy?

Accepted Answer

Yes, UNREAL chocolate is a healthier alternative to traditional candy. It contains less sugar, no artificial ingredients, and uses organic, non-GMO components like real dark chocolate and natural sweeteners such as organic cane sugar and blue agave inulin.

Question 3

What makes UNREAL Peanut Butter Cups different from Reese’s?

Accepted Answer

UNREAL Peanut Butter Cups have about 75% less sugar than Reese’s, use organic ingredients, and avoid emulsifiers like PGPR and preservatives such as TBHQ. They’re made with real dark chocolate and organic peanuts for a cleaner, richer taste.

Question 4

Are UNREAL snacks available at Costco or Walmart?

Accepted Answer

Yes, many UNREAL chocolate products, including the Coconut Bars and Peanut Butter Cups, are available at Costco, Walmart, and BJ’s. You can also purchase them online via Amazon or the official UNREAL website.

Question 5

Are UNREAL Coconut Bars keto-friendly?

Accepted Answer

UNREAL Coconut Bars are lower in sugar than typical candy bars but not truly keto. They contain around 4 grams of sugar per serving and include ingredients like organic cane sugar and tapioca syrup, which are not ideal for strict ketogenic diets.

Question 6

Do UNREAL chocolate snacks contain dairy?

Accepted Answer

Some UNREAL products contain dairy, such as their peanut butter cups, which include milk powder. However, they also offer vegan options like the Dark Chocolate Crispy Quinoa Gems. Always check the label to confirm.

Question 7

Can kids eat UNREAL chocolate safely?

Accepted Answer

Yes, UNREAL snacks are kid-friendly and a great way to reduce your child’s intake of artificial ingredients and excessive sugar. The smaller portion sizes and cleaner ingredients make them a better choice than traditional candy bars.

Question 8

What are the main ingredients in UNREAL snacks?

Accepted Answer

UNREAL uses simple, recognizable ingredients like organic peanuts, organic coconut, dark chocolate (cocoa mass, cocoa butter), organic cane sugar, and blue agave inulin. They avoid artificial flavors, preservatives, and food dyes.

Question 9

Are UNREAL chocolate snacks vegan or gluten-free?

Accepted Answer

Several UNREAL products are certified gluten-free, and some are vegan. Be sure to look for product-specific labels, including vegan options, such as the Dark Chocolate Gems, and gluten-free products, like the Peanut Butter Cups.

Question 10

Does UNREAL make any M&M or Almond Joy alternatives?

Accepted Answer

Yes. UNREAL Dark Chocolate Gems are similar to M&Ms but made without artificial colors or excess sugar. The UNREAL Coconut Bars are a cleaner alternative to Almond Joy, using organic coconut and dark chocolate instead of milk chocolate and corn syrup.

Question 11

Where can I buy UNREAL chocolate online?

Accepted Answer

UNREAL snacks are widely available through Amazon, Costco, and UNREAL’s official website. Online ordering often allows you to purchase in bulk or subscribe for regular deliveries.

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