Having your own personal training business is one of these very rare lifestyle choices where you can have it all. You get to be your own boss, you can make great money, all the while keeping yourself healthy and do what you love.
Pretty awesome, no? Of course, if it were all just that easy, everybody would be doing it. For that reason we have written up this little article.
Below you can find some core elements you need to keep in mind when trying to open your own personal training business.
Who Are Your Clients
First thing you need to take into account is understanding your clients. A personal trainer has many roles, from teaching people how to exercise, right down to motivating people to actually do it. You need to keep one thing in mind – a client comes to you because you are the expert, and he or she is not.
This means they don’t think like you, they don’t have the same passion and excitement about exercise you have. You need to get into their head, you need to understand them.
Being a personal trainer means you need to handle some psychology as well.
By talking to people, figuring out their goals, their lifestyle choices, how their work and studies are set up, you can create the perfect routine. Put simply – you need to get to know your clients.
Get the Right Paperwork
On a more practical, annoying part, you need the right paperwork. Unless you want to deal with fees and complaints, you need to get the right licences and certificates. You also need to insure your business, to have it inspected, keep it in line with municipal and any other local laws and regulations.
The other reason we emphasize getting certificates and licences is that they allow you to avoid a potential lawsuit.
Namely, these can seriously hinder your business and reputation. If needed, you can also contact specialized personal injury lawyers who can give you some extra advice on how to stay safe and avoid annoying bureaucracy.
You never know who you might end up dealing with, and a good lawyer can have your back completely.
Specializing is a Good Idea
Specializing, at least at first, can be a good idea. On one hand, you have good reason to be wary of it – focusing on a niche means you will be losing out on a big piece of the market.
However, on the other hand you might just be fulfilling an empty spot in a market, a place where there is very little competition, and a lot of demand.
So, developing your customer base can really push you forwards. This can be focused on either a type of customer, or a type of training. For example, maybe you only want to work with younger people, or perhaps with senior citizens. Maybe you enjoy working with bodybuilders and elite athletes.
On the other hand, you may tailor your work in accordance with people who are just too busy, but that really want to get some workouts going.
The other type of focus can center on things like marathon training, strength training for athletes, and conditioning for fighters who need to make weight…
Just remember that you need some extra training if you want to specialize.
For example, disabled people, or the elderly, have a host of other issues that you must be aware of, and that you know how to handle, if you want to do a good job. On the other hand, a background in a particular sport could be very useful if you’re gonna work with a specific type of athlete.
Tips and Advice for Online Marketing as a Fitness Trainer
Online marketing has been one of the ways people get their business and services out there for some time now. For this reason, it is a vital and important part of any business that wants to succeed with its marketing efforts.
Now, there are a couple of ways you can approach this. Obviously, a website can mean a lot. People will trust you more if you have a website, you will seem more real. Furthermore, they can find some useful information there that can help them make a choice.
Social media is a great way to get your name out there as well. With a social media account, you can get into direct contact with potential clients.
You can have conversions over your Facebook page, for example, and answer their questions publically. This builds rapport, and moves you towards becoming established in your area, slowly.
Regardless of the amount of skill you have as a trainer, or the amount of knowledge that you have, you will not find clients if you are not marketing yourself correctly.
Working for a commercial gym can certainly be helpful as they will provide clients for you, but learning marketing for yourself is still the best way to maximize the total number of clients that you can have!
Using Social Media as a Fitness Trainer
In today’s age, social media is probably the most important form of marketing in the world.
The massive number of people who connect through social media makes it imperative that most personal fitness trainers build a social media presence to maximize the number of clients that they have.
There are certainly many different aspects to this, and it does not just include showing off how “cool” of an exercise you can perform. It might also include showcasing some cool promo products that you or your gym give out to new clients, for example.
One way in which a fitness trainer can utilize social media to gain clients is by posting health and fitness articles for people to read.
By taking the time to write and post helpful health and fitness articles, the trainer will be able to instantly show any potential clients a sample of their knowledge, and how they would be able to help the client.
Furthermore, it is also possible that current clients will share the information that you have posted, spreading your knowledge to a huge amount of people.
Another way that a fitness trainer can utilize social media is by showing the progress and transformations of current clients. Whether you are helping a client build strength, muscle, or lose fat, being able to show these results to the world is absolutely the best way to gain more interest for yourself.
If people see that you can provide them with useful and unique health and fitness tips, they will surely want to follow you!
Gaining Followers on Instagram as a Fitness Trainer
Instagram is probably the overall best social media for this type of marketing.
Instagram will allow any fitness trainer to visually document the performance of their clients, and easily show the world how quickly they can make drastic changes in the appearance of the people they are training. If you want to learn more about this, Fred Harrington has some great advice for getting Instagram Famous.
Although it can seem difficult, getting more followers for Instagram is not as difficult as it may seem in the beginning. There are services which specifically help you gain followers for Instagram at a low cost, and your own performance as a trainer will also help you build a social media following.
Capitalizing on social media is extremely important for any fitness trainer, but this certainly does not come before your own credentials and abilities. A wise trainer will first work to gain as much knowledge as possible, before ever considering the need for marketing themselves.
Even with incredible celebrity endorsements, a bad trainer will not last in this industry!
The best tip for marketing yourself as a fitness trainer is to help your clients achieve amazing results with their bodies, and the rest will become extremely simple!
Utilize these tips and you will build a larger client base than you ever could have considered!
Starting your own personal training business is not an easy thing to do, but it’s immeasurably fulfilling. However, taking several things into account is vital if you want to have things go off on a good start. Specializing is always a good idea, as is investing some time and money into online marketing.
Furthermore, figuring who your target audience is, and getting the right paperwork is vital.
So, decide with whom do you want to work with, invest the right amount of work into your marketing efforts, and you will be good to go.