Having your own personal training business is one of these very rare lifestyle choices where you can have it all. You get to be your own boss, you can make great money, all the while keeping yourself healthy and do what you love.
Pretty awesome, no? Of course, if it were all just that easy, everybody would be doing it. For that reason we have written up this little article.
Below you can find some core elements you need to keep in mind when trying to open your own personal training business.
Who Are Your Clients
First thing you need to take into account is understanding your clients. A personal trainer has many roles, from teaching people how to exercise, right down to motivating people to actually do it. You need to keep one thing in mind – a client comes to you because you are the expert, and he or she is not.
This means they don’t think like you, they don’t have the same passion and excitement about exercise you have. You need to get into their head, you need to understand them.
Being a personal trainer means you need to handle some psychology as well.
By talking to people, figuring out their goals, their lifestyle choices, how their work and studies are set up, you can create the perfect routine. Put simply – you need to get to know your clients.
Get the Right Paperwork
On a more practical, annoying part, you need the right paperwork. Unless you want to deal with fees and complaints, you need to get the right licences and certificates. You also need to insure your business, to have it inspected, keep it in line with municipal and any other local laws and regulations.
The other reason we emphasize getting certificates and licences is that they allow you to avoid a potential lawsuit.
Namely, these can seriously hinder your business and reputation. If needed, you can also contact specialized personal injury lawyers who can give you some extra advice on how to stay safe and avoid annoying bureaucracy.
You never know who you might end up dealing with, and a good lawyer can have your back completely.
Specializing is a Good Idea
Specializing, at least at first, can be a good idea. On one hand, you have good reason to be wary of it – focusing on a niche means you will be losing out on a big piece of the market.
However, on the other hand you might just be fulfilling an empty spot in a market, a place where there is very little competition, and a lot of demand.
So, developing your customer base can really push you forwards. This can be focused on either a type of customer, or a type of training. For example, maybe you only want to work with younger people, or perhaps with senior citizens. Maybe you enjoy working with bodybuilders and elite athletes.
On the other hand, you may tailor your work in accordance with people who are just too busy, but that really want to get some workouts going.
The other type of focus can center on things like marathon training, strength training for athletes, and conditioning for fighters who need to make weight…
Just remember that you need some extra training if you want to specialize.
For example, disabled people, or the elderly, have a host of other issues that you must be aware of, and that you know how to handle, if you want to do a good job. On the other hand, a background in a particular sport could be very useful if you’re gonna work with a specific type of athlete.
Online marketing has been one of the ways people get their business and services out there for some time now. For this reason, it is a vital and important part of any business that wants to succeed with its marketing efforts.
Now, there are a couple of ways you can approach this. Obviously, a website can mean a lot. People will trust you more if you have a website, you will seem more real. Furthermore, they can find some useful information there that can help them make a choice.
Social media is a great way to get your name out there as well. With a social media account, you can get into direct contact with potential clients.
You can have conversions over your Facebook page, for example, and answer their questions publically. This builds rapport, and moves you towards becoming established in your area, slowly.
Starting your own personal training business is not an easy thing to do, but it’s immeasurably fulfilling. However, taking several things into account is vital if you want to have things go off on a good start. Specializing is always a good idea, as is investing some time and money into online marketing.
Furthermore, figuring who your target audience is, and getting the right paperwork is vital.
So, decide with whom do you want to work with, invest the right amount of work into your marketing efforts, and you will be good to go.