For any fitness trainer, one of the most important steps to gaining many clients is marketing. Regardless of the amount of skill you have as a trainer, or the amount of knowledge that you have, you will not find clients if you are not marketing yourself correctly.
Working for a commercial gym can certainly be helpful as they will provide clients for you, but learning marketing for yourself is still the best way to maximize the total number of clients that you can have!
Using Social Media as a Fitness Trainer
In today’s age, social media is probably the most important form of marketing in the world.
The massive number of people who connect through social media makes it imperative that most personal fitness trainers build a social media presence to maximize the number of clients that they have.
There are certainly many different aspects to this, and it does not just include showing off how “cool” of an exercise you can perform. It might also include showcasing some cool promo products that you or your gym give out to new clients, for example.
One way in which a fitness trainer can utilize social media to gain clients is by posting health and fitness articles for people to read.
By taking the time to write and post helpful health and fitness articles, the trainer will be able to instantly show any potential clients a sample of their knowledge, and how they would be able to help the client.
Furthermore, it is also possible that current clients will share the information that you have posted, spreading your knowledge to a huge amount of people.
Another way that a fitness trainer can utilize social media is by showing the progress and transformations of current clients. Whether you are helping a client build strength, muscle, or lose fat, being able to show these results to the world is absolutely the best way to gain more interest for yourself.
If people see that you can provide them with useful and unique health and fitness tips, they will surely want to follow you!
Gaining Followers on Instagram as a Fitness Trainer
Instagram is probably the overall best social media for this type of marketing.
Instagram will allow any fitness trainer to visually document the performance of their clients, and easily show the world how quickly they can make drastic changes in the appearance of the people they are training. If you want to learn more about this, Fred Harrington has some great advice for getting Instagram Famous.
Although it can seem difficult, getting more followers for Instagram is not as difficult as it may seem in the beginning. There are services which specifically help you gain followers for Instagram at a low cost, and your own performance as a trainer will also help you build a social media following.
Capitalizing on social media is extremely important for any fitness trainer, but this certainly does not come before your own credentials and abilities. A wise trainer will first work to gain as much knowledge as possible, before ever considering the need for marketing themselves.
Even with incredible celebrity endorsements, a bad trainer will not last in this industry!
The best tip for marketing yourself as a fitness trainer is to help your clients achieve amazing results with their bodies, and the rest will become extremely simple!
Utilize these tips and you will build a larger client base than you ever could have considered!